Level up your exposure.
Become a GLOWCON partner to get more leads + customers! Get your brand in front of thousands of ideal customers in our local community (and beyond) without exhausting your efforts or your current audience.
✦ GLOWcon ✦
A full-day, all-female conference in Pinehurst, NC meant to help women from all walks of life deepen the connections they have with themselves AND others. A day for forming friendships that last, prioritizing self-care, and pursuing passions. We anticipate 200 women will attend this event!
Thursday, March 20, 2025 at The Fair Barn
✦ Our Audience ✦
Just for women. There are a lot of programs out there for everyone but this one has been created specifically for the women of Moore County who are eager to build their connections and their confidence in a safe space together.
For ALL women. The Small Town Social® welcomes women from ALL walks of life throughout Moore County, statewide, and beyond. This event supports all women, not just moms, military spouses, or business owners.
Ages vary. This event is 21+. A wide range of ages will attend between 28-58yrs. Women in their 70s and 80s love our events too! The brand’s core demographic is women aged 35-65.
More than Moore. This event supports the women in our local community but attracts women from as far as Raleigh, Charlotte, Fayetteville, Raeford, Cary, Durham, and even Virginia, Vermont, and New York! All are welcome. We have many guests who travel hours to attend our events.
✦ Benefits of Partnering ✦
This event is specifically designed to attract and serve a very niche audience of local women across Moore County and surrounding areas. If you’re a local business owner then this event is the easiest way to get in front of new shoppers, attract more foot traffic, grow your customer-base and following. This event provides an incredibly rare and unique opportunity to speak directly with local ladies at scale and those who historically make 90% of the purchasing decisions for their family. This is not like your average virtual event that only touches a handful of random social media followers. This is a strategically facilitated event hosted by an already successful and fast-growing company that supports over 2,000 women (and counting!) throughout the state.
Ideal audience.
There are so many unique opportunities during an event of this nature. Guests come eager to learn and are inspired to deepen every connection they make. Even once the day is wrapped, event attendees become active, warm leads who want MORE, especially from the amazing local brands that made it so worth their time.
Warm leads.
We’ve done our job to attract your ideal local customer to this event + present you with warm leads. Instead of paying for ads that publish to a cold audience or an array of random followers, stay in front of a niche group of locals who are already interested. Being a sponsor makes it easy for you to convert those warm leads into customers ASAP without having to continually empty your pockets or hunt them down on your own or on the internet.
Easy for you.
During personal development events, guests are often ready to take action on-site. They’re no longer in the exploratory phase. They’ve invested in attending, they’re inspired and excited to take the next step. My events are known to excite attendees in a way that keeps them wanting more from those they know, like and trust, especially fellow locals.
Eager to buy.
✦ Key Exposure Metrics ✦
The Small Town Social® hosted its first GLOWcon event in March 2024 and welcomed over 120 guests, some from as far as New York, Vermont, and Pennsylvania. The group grew exponentially following GLOWcon and with the launch of its VIP membership community, POWERHOUSE.
Now, in its 6th year of operation, The Small Town Social® currently supports thousands of women across North Carolina and beyond. In Fall/Winter of 2024, The Small Town Social will be expanding it’s offerings to the Wake/Raleigh/Durham/Cary area for even more women to experience and enjoy.
The following are the business’s key audience metrics as of July 2024. These numbers continue to grow every day thanks to the group’s organic rise in popularity due to monthly socials, workshops, local word of mouth, and GLOWcon!
120+ Guests On-Site at GLOWcon 2024
150-200 Anticipated Guests On-Site at GLOWcon 2025
1,600+ Group Members
5,000+ Cross Platform Social Media Followers
5,500 Weekly Instagram Impressions
293% Increase in Follower and Non-Follower Activity
2,500+ Total Email Subscribers
100+ New Subscribers Per Month
51% Email Open Rate
Multiple Invited News Media Across NC
Planned expansion to Raleigh metropolitan area in Fall/Winter 2025
Additional exposure to Liz’s growing audience of over 2,000 with her life coaching business and the chance to be part of the buzz around her new book
Love from Show Partners
✦ PARTNERSHIP OPPS ✦
Inspired by incredibly gifted women, our sponsorship opportunities are designed to help you do what they do: STAND OUT. Elevate your exposure during the event by becoming an event partner. If you don’t see an opportunity that feels like a fit, but you’d still like to sponsor in some capacity, please contact us to discuss!
Previous partners include industries that serve women, such as: health and wellness, nutrition, self-care, skin-care, personal styling, tailoring, clothing, handbags, gardening, reading, travel, salons, jewelry.
✦ Mena ✦
ONE SLOT AVAILABLE: $2,500
Diamond Partner — All the things
ONE SLOT AVAILABLE: $2,500
**EXPOSURE VALUE: $10,000**
SPONSOR PAYS ONLY: $2,500
Two (2) complimentary event tickets for primary sponsor
Two (2) discounted bring-a-friend/colleague event tickets at the early bird rate
Industry exclusivity
Access to GLOWcon guest list
Direct-to-consumer day-of exposure in key target market
A 5-10 minute educational speaking slot during the event, if desired
A seat on the event’s speaking panel during the event, if desired
Singled out logo & stage shoutouts throughout the event
Dedicated table for the full day to promote brand/products/etc. with a promotional offer/discount EXCLUSIVE to GLOWcon guests at your table
One unique promotional marketing handout to be set at all guest tables
One unique promotional marketing insert to be included in all swag bags (and any other gifts you’d like to include). Estimated quantity: 200
Name recognition on-site (BYO decor / signage / product sampling)
Prominent company name and logo displayed in marketing and promotional materials for the event (digital and print)
Emphasized and enlarged, singled out brand name listing on the event sales page/website in two locations, with hyperlink, for the duration of partnership
Three (3) dedicated communications via email to my accumulated audience of over 2,500+ subscribers
Featured footer ad on all email messages regarding event
Five (5) dedicated communications via social to my accumulated audience of over 5,000+ followers across all platforms including Instagram feed post, Instagram Stories, Instagram Reels, Facebook and TikTok.
Brand inclusion in official show press release (and possible name recognition in featured press stories and introductions to any attending news media)
Consistent direct-to-consumer exposure to my accumulated audience of over 5,000 local women in your core demographic
Access to a pre-show marketing meeting with the event host, Liz Fleming
Multiple email communications with brand mention in the six months leading up to the event
Post show brand exposure email communications
✦ Oprah ✦
2 SLOTS LEFT
Platinum Partner — Display Table
5 SLOTS AVAILABLE: $600
**EXPOSURE VALUE: $5,000**
SPONSOR PAYS ONLY: $600
One (1) complimentary event ticket for primary partner
One (1) discounted event ticket (for an employee or friend to help you) at the early bird rate
Industry exclusivity
One (1) dedicated table for full day to promote brand/products/etc. (table, two chairs and table cloth will be provided)
One (1) pre-approved coupon, code, or card at table with a promotional offer/discount EXCLUSIVE to GLOW guests.
One (1) promotional marketing insert included in all swag bags (can be the same as the table offer). Estimated quantity: 200
Access to GLOWcon guest list
Brand recognition on-site (BYO decor / signage / product sampling)
Prominent company name and logo displayed in marketing and promotional materials for the event (digital and print)
Grouped sponsor stage shoutout via slide
Direct-to-consumer day-of exposure in key target market
Three (3) dedicated communications via social to my accumulated audience of over 5,000+ followers across all platforms
2-3 sentence feature in one (1) email sent out to event attendees during event registration to my accumulated audience of over 5,000
Emphasized brand name listing on the event sales page/website for the duration of partnership
Multiple email communications with brand mention in the six months leading up to the event
Post show brand exposure email communications
Dedicated table circulation time which will allow for you to engage with guests as well as enjoy the event yourself. There will be a break for you to get lunch.
Access to a pre-show marketing meeting with the event host, Liz Fleming
___________________________________
** If you select this package, you are not expected to sit at your table for the duration of the 7-hour event (9AM-4PM). There will be designated table time scheduled into the day so you can enjoy the day participating as a guest AND benefit as a partner / capitalize on show foot traffic simultaneously. **
✦ Beyoncé ✦
2 SLOTS LEFT
Gold Partner — Gift Basket
3 SLOTS AVAILABLE: $100 DEPOSIT + $400 MINIMUM VALUE GIFT BASKET
**EXPOSURE VALUE: $3,000**
SPONSOR PAYS ONLY: $100 (refundable)
One (1) discounted event ticket for primary partner at the early bird rate
One (1) donated gift basket on behalf of your business for giveaway/raffle throughout the day with a minimum retail value of $400
Industry exclusivity
One (1) pre-approved coupon, code, or card with a promotional offer/discount EXCLUSIVE to GLOW guests to be included in all swag bags. Estimated quantity: 200
One (1) promotional marketing handout to include at the table with your gift basket for guests to take as they pass by
Direct product placement and day-of exposure in key target market
Grouped sponsor stage shoutout via slide
Grouped mentions in digital and print marketing materials
Two (2) social media shoutouts via Instagram Story with link and tag
Brand name listing on the event sales page/website for the duration of partnership
Access to a pre-show marketing meeting with the event host, Liz Fleming
Access to GLOWcon guest list
Multiple email communications with brand mention in the six months leading up to the event
Post show brand exposure email communications
✦ Alanis ✦
3 SLOTS LEFT
Silver Partner — Swag Bag Gift
5 SLOTS AVAILABLE: $100 deposit + $8/product donation
**EXPOSURE VALUE: $5,000**
SPONSOR PAYS ONLY: $100 (refundable)
One (1) discounted event ticket for primary partner at the early bird rate
One (1) pre-approved wellness / self-care product for women included in all swag bags (product must be at least a $8 per product value and you must be able to contribute 200 of said product. Any unused or unopened products will be returned once we have a final headcount. Product must be relevant to GLOWcon theme and guests (health/wellness/self-care/beauty)).
One (1) pre-approved coupon, code, or card with a promotional offer/discount EXCLUSIVE to GLOWcon guests included in all swag bags (along with your product). Estimated quantity: 200
Industry exclusivity
Direct product placement and day-of exposure in key target market
Grouped sponsor stage mention via slide
Grouped mentions in digital and print marketing materials
Two (2) social media shoutouts via Instagram Story feature with link and tag
Brand name listing on the event sales page/website for the duration of partnership
Access to GLOWcon guest list for follow up
Access to a pre-show marketing meeting with the event host, Liz Fleming
Multiple email communications with brand mention in the six months leading up to the event
Post show brand exposure email communications
✦ Taylor ✦
Bronze Partner — Swag Bag Promo
10 SLOTS AVAILABLE: $300
**EXPOSURE VALUE: $2,000**
SPONSOR PAYS ONLY: $300
6 SLOTS LEFT
One (1) discounted event ticket for primary partner at the early bird rate
One (1) pre–approved coupon, code, or card with a promotional offer/discount EXCLUSIVE to GLOWcon guests included in all swag bags. Estimated quantity: 200
Direct day-of exposure
Grouped sponsor stage mention via slide
Grouped mentions in digital and print marketing materials
Grouped social media shoutout via Instagram Story feature with tag
Brand name listing on the event sales page/website for the duration of partnership
Access to GLOWcon guest list for follow up
Access to a pre-show marketing meeting with the event host, Liz Fleming
Multiple email communications with brand mention in the six months leading up to the event
Post show brand exposure email communications
✦ PARTNER FAQS ✦
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Email us using the contact form below and we'll be in touch. Thank you for your interest!
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We are interested in partnering with diverse individuals and businesses that are female-owned/operated and primarily cater to women and women’s health/wellness/beauty as our event revolves around self-care and personal development for women. We give priority to North Carolina and BIPOC owned businesses.
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Yes! This year's event is structured a bit differently. We are excited to add a speaking panel to our lineup of activities for the day. This year's panel theme is focused on connecting with confidence in all that you do. Panelists are invite-only but, if this sounds like something you're interested in being a part of, please contact us and we will see if there's a fit!
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Vendors (decor, production, food/bev, etc.) have already been selected. However, if you’re still interested in being a part of this day as a vendor, please email us (hello@thesmalltownsocial.com) ASAP and we’ll see if there's a fit! This is an alcohol and smoke-free event.
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Cool! Please email us with any questions at hello@thesmalltownsocial.com. Provide your name, business, business website, social handles, why you want to be a partner and list out any and all questions in bullet format so we can get back to you as soon as possible.
✦ PAST SHOW PARTNERS ✦
Karma Spa & Beauty Bar
Karen Griffith Styling
Pinehurst Surgical Clinic
Be Our Guest Travel Co.
R.Riveter
Hazel & Grace
Built Babe Fitness
Earthbound Therapeutics
Everything Pines Partners
The She Shed Collective
Blue Water Beauty
Southern Pines Massage
Hairston Home Loans
Caitlin Briggs Somatic Therapy
Meghan Barnard Yoga
Crystals and Timber
Sandhills Nanny Co.
Southern Pines Floral Haus
Cookies by Jay
Village Soapsmith
Mary Stone Music
Ward Productions
Story Focused Media
Lolly’s Lens Photography
Interested?
Submit this form + we’ll be in touch!
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